BÖ — Johannes Bösser

I help people and brands shape what’s next.

Product & Brand Strategist. Coach. Connector.

I help people and organizations discover possibilities and turn them into meaningful progress. Through products, brands, movement and shared experiences, I bring people and ideas together.

Johannes Bösser

What we can shape together

Strategy & brand

Products & brands.

Find a clear direction. Shape an idea into a product. Build a brand people connect with. Explore a new market.

I work with founders and teams to connect product, positioning and brand experience — drawing on my background in the sporting goods industry and years working across Germany and the US.

As co-founder of Transatlantika, I bring together strategy, creative expertise and a network on both sides of the Atlantic.

Explore Transatlantika

On stage at a Transatlantika panel

Coaching & training

Movement & growth.

Sport has always been part of my life. As a personal trainer and EXOS Coach, I help people build strength, move with confidence and stay active for the long run.

Through personal training and group sessions, we work on strength, athleticism and recovery. Your goals and everyday life shape our approach.

Train with me

Coaching a group training session

Community & ideas

People & possibilities.

A conversation can open up a new perspective. A shared experience can spark an idea. Bringing the right people together can give that idea a future.

Through conversations, collaborations and projects, I create opportunities for people to exchange experiences, learn from each other and make things happen.

Share an idea

A conversation over coffee

Speaking & workshops

Speaking & workshops.

I host and produce podcasts, and enjoy bringing ideas into a room — from internal workshops to conference stages. A TED talk is next on the list.

Whether it’s a keynote, a panel or a hands-on workshop with your team, I bring the same curiosity and directness that shapes everything else I do.

Book a talk

Leading a workshop on target markets

Johannes Bösser speaking on stage with a microphone

A little about me

Sport is where much of my story begins. Around eleven years at adidas took me across product, marketing and business development, in Germany and the US.

Today, I’m co-founder of Transatlantika, a personal trainer and a collaborator on projects that connect sport, brands and people. I live in Hannover with my family and feel at home on both sides of the Atlantic.

What draws me to a project is the possibility of helping something grow: a person’s confidence, a product idea, a brand or a relationship that becomes a lasting collaboration.

What drives me

Discover possibility. Shape what’s next.

My mission is to help people and organizations discover possibilities and shape what’s next. That starts with curiosity and takes shape through working together.

Better futures, created together.

My vision is a world where people grow through meaningful connection and create better futures together.

Connection creates growth.

I believe the best things happen when people come together, see new possibilities and help each other develop.

Bösser & Friends mark

BÖSSER
AND FRIENDS

An expression of how I like to work and live.

Curiosity, shared ambition and relationships that last. It includes the people I build with, train with, learn from and bring together. Each person adds a different perspective — together, we discover possibilities we might never have seen on our own.

Johannes Bösser laughing

What would you like to shape next?

A product or brand you want to develop? A training goal you’d like to work towards? An idea we should explore together? I’d love to hear from you.

Get in touch